Thursday, May 10, 2007

Eco capitalism

I just found this awesome company called Terra Cycle. These two guys decided to take worm castings, make a compost tea out of them and sell it as a fertilizer. Ok, that's not terribly new..but leave it to a poor college student (or two) to figure out a cheap way to get the stuff on the shelves...

Their bottles are made from recycled soda bottles. No, literally they are soda bottles. No processing whatsoever. The sprayers are from other companies who had too much. The boxes are misprints. It's ingenious. I'm a little smitten.

My favorite line is from CBS news "..the story is a reminder about following your dreams. The pot of gold may require dealing with a ton of crap."

Watch the video, it's great!

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